California direct mailer
We had the privilege of promoting the California tourist board through Flight Centre with this piece. It was packed with beautiful, inspiring photographs, but the cleverness lies once you open this gate-fold booklet to view the four pages in line, as displayed on the last image.
Most of us want to have a map for reference when travelling. This map is designed with a colour-coded key to highlight each route, which relates to each of the three products and includes a handy drive-time guide for the destinations on each specific trip.